{"id":31633,"date":"2021-04-13T08:37:05","date_gmt":"2021-04-13T08:37:05","guid":{"rendered":"https:\/\/eurecatacademy.org\/?p=31633"},"modified":"2022-08-26T13:11:04","modified_gmt":"2022-08-26T11:11:04","slug":"eureca-academy-col%c2%b7labora-en-ledicio-de-2021-de-el-programa-formacioturismecat-per-al-sector-turistic","status":"publish","type":"post","link":"https:\/\/eurecatacademy.org\/ca\/noticies\/eureca-academy-col%c2%b7labora-en-ledicio-de-2021-de-el-programa-formacioturismecat-per-al-sector-turistic\/","title":{"rendered":"Eureca Academy col\u00b7labora en l&#8217;edici\u00f3 de 2021 del programa # formaci\u00f3turismecat pel sector tur\u00edstic"},"content":{"rendered":"<p>La Direcci\u00f3 General de Turisme (DGT) de la Generalitat de Catalunya i l&#8217;Ag\u00e8ncia Catalana de Turisme (ACT) en col\u00b7laboraci\u00f3 amb Eurecat Academy organitzen conjuntament <strong>la nova edici\u00f3 de el programa # formaci\u00f3turismecat per a professionals de sector tur\u00edstic catal\u00e0<\/strong>. El programa inclou fins a <strong>83 cursos<\/strong> diferents i suma m\u00e9s de <strong>380 hores lectives per millorar la competitivitat d&#8217;empreses i entitats de sector de l&#8217;turisme<\/strong>. Es calcula que es podran beneficiar d&#8217;aquest programa totalment gratu\u00eft m\u00e9s de<strong> 4.700 professionals<\/strong>.<\/p>\n<p>Els cursos s&#8217;han distribu\u00eft en quatre itineraris enfocats a capacitar al voltant de la innovaci\u00f3, la digitalitzaci\u00f3, el m\u00e0rqueting, la sostenibilitat i l&#8217;accessibilitat per a proveir d&#8217;eines per a una major competitivitat a el conjunt del nostre sistema tur\u00edstic.<\/p>\n<ul>\n<li><strong>Itinerari 1<\/strong> &#8211; Innovaci\u00f3 en producte i servei tur\u00edstic: consisteix a capacitar els participants en la utilitzaci\u00f3 d&#8217;eines i metodologies orientades a la generaci\u00f3 de nous productes i serveis innovadors.<\/li>\n<li><strong>Itinerari 2<\/strong> &#8211; Transformaci\u00f3 digital: t\u00e9 com a objectiu mostrar als participants les oportunitats i potencialitats de l&#8217;aplicaci\u00f3 de la transformaci\u00f3 digital a les empreses tur\u00edstiques.<\/li>\n<li><strong>Itinerari 3<\/strong> &#8211; M\u00e0rqueting digital: vol capacitar els participants amb el coneixement pr\u00e0ctic en l&#8217;\u00fas de les eines i tecnologies per promocionar els seus productes i serveis a trav\u00e9s dels canals digitals (web i xarxes socials).<\/li>\n<li><strong>Itinerari 4<\/strong> &#8211; Sostenibilitat i accessibilitat: t\u00e9 com a objectiu reorientar l&#8217;activitat tur\u00edstica cap a un model m\u00e9s sostenible i responsable.<\/li>\n<\/ul>\n<p>Es tracta d&#8217;un programa guiat per formadors professionals i que tamb\u00e9 un bon punt de partida per establir relacions amb persones de el sector.<\/p>\n<blockquote><p><a href=\"https:\/\/formacioturismecat.eurecatacademy.org\/\">Consulta el programa i inscriu-te<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>La Direcci\u00f3 General de Turisme (DGT) de la Generalitat de Catalunya i l&#8217;Ag\u00e8ncia Catalana de Turisme (ACT) en  [&#8230;]<\/p>\n","protected":false},"author":2,"featured_media":38092,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[176],"tags":[],"class_list":["post-31633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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